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NHS wields social influence to bolster health


 

  • In the British Medical Journal, Mike Simmons makes the case for using complexity science to improve group performance.

 

  • To reduce the risk of hospital-borne infections in the NHS, Mike’s group used storytelling and emotional narratives based on the lives of real patients to nudge health workers to improve behaviors—like hand washing—that reduce infections.

 

  • It worked better than issuing top-down orders, he says—and saved money, too.