By Mark Chataway, Co-Founder of Bairds CMC and Hyderus I was in charge of communications for the largest HIV services group in the USA in 1983. I started work just after most Americans first heard about AIDS. The novel Coronavirus is not HIV, but I have noticed similarities in the panic surrounding […]
Tag: behavior change
NHS wields social influence to bolster health
In the British Medical Journal, Mike Simmons makes the case for using complexity science to improve group performance. To reduce the risk of hospital-borne infections in the NHS, Mike’s group used storytelling and emotional narratives based on the lives of real patients to nudge health workers to improve behaviors—like hand washing—that reduce infections. […]